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More than just toys

Ellor & Co (Formerly Baby Ellor) was built from motherhood, early years experience, and a deep understanding of how children actually play.

We believe in:
✔ Safety without compromise
✔ Open-ended play that grows with your child
✔ Stylish designs for modern homes
✔ Toys made to be used, loved, and passed down

These aren’t toys for a moment - they’re toys for years.

Read our story

Most Loved | Start Here

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Coming Soon - Our Most-Requested Toy - Silicone Tea Set

Our silicone tea set is almost here | Designed for imaginative play and chosen for The Mum Club events, this much-loved set is currently available to pre-order due to popular demand | Estimated dispatch: March 2026 | Secure yours before it sells out again

£21.99 GBP
£21.99 GBP
Sale Sold out
Taxes included.
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As seen at The Mum Club

A curated selection of toys used at The Mum Club sessions across the UK - designed for open-ended play and loved by little ones.

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Gifts under £20

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Safe, stylish, and versatile toys for every stage of childhood.

Discover our small world collection

Discover our Small World Collection — beautifully designed silicone houses, vehicles, pebbles, bricks and trains that spark imagination, creativity and open-ended play. Safe, durable and perfect for little hands ready to explore.

Explore

Available Now!

The Next Best Toy on the Market!

Be the first to get your hands on our brand-new Silicone Vehicle Set – designed for endless adventures and big imaginations.

Each set includes five vehicles with working wheels, beautifully packed in a cotton storage bag – ready for playtime or gifting.

ORDER NOW

Ellor Explorers Role Play Set

For little hands with big imaginations

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FAQ

How much is delivery?

We offer free UK delivery on orders over £50.
For orders under £30, standard delivery is £3.50, and your order will usually arrive within 2–5 working days.

Need it faster? Express Delivery options are available at checkout.

What is your returns policy?

We want you to love your order! If something isn’t quite right, you can return your items within 14 days of receiving them.
Please ensure products are unused, in their original packaging, and in a resellable condition.

To start a return, email info@babyellor.co.uk with your order number, and we’ll guide you through the process.

How can I get in contact?

We’d love to hear from you!

We aim to respond within 24 hours (Monday–Friday).

Are your toys safe for babies and toddlers?

Absolutely! All of our toys are made from food-grade silicone, are BPA-free, and meet UKCA and CE safety standards.
They’re soft, durable, and designed to be safe for even the tiniest hands — perfect for babies, toddlers, and beyond.

Please check the age guide on each individual product page, as some items may contain small parts and are recommended for 3 years and up.

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