Our Story
Our Story – The Heart Behind Ellor & Co
At Ellor & Co, we create safe, stylish, and sustainable toys that spark imagination and grow with your little ones.
But more than that, Ellor & Co is a story of family, motherhood, and a dream turned reality.
I’m Megan, a mum of two, and what started as Baby Ellor was born during my maternity leave. Like so many parents, I wanted toys that were not only beautiful and functional but also safe, durable, and made to last.
Frustrated with the abundance of plastic, I searched for high-quality silicone toys — and when I couldn’t find exactly what I was looking for, I decided to create them myself!
What began as a small idea soon grew into a family-run business dedicated to thoughtful, open-ended play essentials that encourage creativity and independent learning.
From our bestselling silicone tea sets and doctor kits to sensory-friendly stacking toys, every product in our collection is chosen with little hands in mind and made to grow with your child.
Why the move from Baby Ellor to Ellor & Co?
As our range — and our family — has grown, we wanted our name to reflect that journey.
While Baby Ellor will always be part of our story, the new name, Ellor & Co, allows us to create collections not only for babies, but also for older children, and eventually, for the home too.
Our vision is to be there for families at every stage, with products that blend seamlessly into your home and your life.
Why Ellor & Co?
✔ Safe & Non-Toxic – Made from food-grade silicone, free from BPA, PVC & phthalates.
✔ Designed for Play & Development – Encouraging role play, creativity, and fine motor skills.
✔ Built to Last – Durable, easy to clean, and perfect for real-life parenting moments.
Ellor & Co isn’t just about toys — it’s about making memories, encouraging curiosity, and embracing the joy of childhood.
Thank you for supporting our journey from a kitchen table idea to a growing brand — we can’t wait to be part of your family’s story.
💛 Megan & the Ellor & Co Family