Our Story

Our Story – The Heart Behind Baby Ellor

At Baby Ellor, we believe in creating safe, stylish, and sustainable toys that spark imagination and grow with your little ones. But more than that, Baby Ellor is a story of family, motherhood, and a dream turned reality.

I’m Megan, a mum of two, and Baby Ellor was born during my maternity leave. Like so many parents, I wanted toys that were not only beautiful and functional but also safe, durable, and made to last. Frustrated with the abundance of plastic, I started searching for high-quality, silicone role play toys—and when I couldn’t find exactly what I was looking for, I decided to create them myself!

What began as a small idea soon grew into a family-run business dedicated to designing thoughtful, open-ended play essentials that encourage creativity and independent learning. From our bestselling silicone tea sets and doctor kits to our sensory-friendly stacking toys, every product is carefully designed with little hands in mind.

One of our biggest hits has been our best-selling bath toy – the Animal Squirt Set! Made from easy-to-clean silicone, these adorable, squeezable animals bring safe, Mould-free fun to bath time. They’ve become a favourite among parents and little ones alike, turning splashes into smiles while promoting sensory play and hand-eye coordination.

Why Baby Ellor?

✔ Safe & Non-Toxic – Made from food-grade silicone, free from BPA, PVC & phthalates.
✔ Designed for Play & Development – Encouraging role play, creativity, and fine motor skills.
✔ Built to Last – Durable, easy to clean, and made for real-life parenting moments.

Baby Ellor isn’t just about toys—it’s about making memories, encouraging curiosity, and embracing the joy of childhood. Thank you for supporting our journey—we can’t wait to be part of yours!

💛 Megan & the Baby Ellor Family